The Women’s Business Center (WBC) at Cornerstone Alliance has rebranded by launching a new website and logo.
BENTON HARBOR, Mich., (February 3, 2022) – The Women’s Business Center (WBC) at Cornerstone Alliance has rebranded by launching a new website and logo. The new website includes features that will better serve the local small business community, and the community at large.
Developed with clients in mind, the website is more dynamic and easier to navigate. A new feature includes a client directory with an option to filter through small businesses located in Berrien, Cass, and Van Buren counties. The functionality will drive more revenue to local small businesses, and allows the user to choose and support business in categories such as Black-Owned, Latinx-Owned, Woman-Owned, and others.
The client directory is a community resource intended to maximize the visibility of local minority-owned businesses, providing an interactive map allowing users to easily identify and locate specific businesses. Businesses not currently included in the directory can complete and submit a fillable form to be listed at no cost.
"This rebrand of the WBC encompasses who we are as an organization and highlights our why," said Brandon Campbell, Director of the WBC. "The WBC helps small business owners open, maintain and sustain their companies through the various stages. Also, we assist entrepreneurs in the development of their own ideas and recognize opportunities to scale their business. Furthermore, the WBC fosters a welcoming and inclusive environment for diverse individuals wanting coaching and resources. I am extremely excited and proud of the collaborative team effort that went into rebranding the WBC."
In addition to the new website and logo, the WBC will release a video on Monday, February 7 to support the rebranding initiative.